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ZEPL: A Scalable Email Strategy for a New Product Launch

ZEPL is a shared, collaborative notebook for data scientists and developers.


  • Email infrastructure

  • Email marketing

  • Product marketing

ZEPL is a collaborative notebook for data scientists built by the creators of Apache Zeppelin. The company recently launched its product and needed a scalable email strategy quickly. We set up infrastructure and created campaigns that allowed ZEPL to target prospects and new users automatically so they could focus more of their resources on enterprise sales.

Because ZEPL has several distinct customer segments, including developers, data scientists, and business decision-makers, we mapped out a sales funnel to target each one. As they scale, ZEPL can add new campaigns and emails for each audience without any additional development work.