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One2Team: French SaaS Product Gets Lead-Generating, Evergreen Content for the Enterprise

One2Team is a global Project and Portfolio Management (PPM) product that helps large organizations manage their initiatives.

Services:

  • Content strategy

  • White paper production

  • Campaign support 

With more than 13,000 users in over 50 countries, One2Team needed a lead-generating content piece that would continue to deliver on pipeline goals over the next several years. We created an in-depth white paper on PPM best practices for an international audience and provided a strategy for cross-channel promotion.

The French-based company has since used the paper on its website, in the sales cycle, and in campaigns targeted to their biggest enterprise prospects.


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