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Lighthouse: Gaining and Retaining Customers for a New AI Home Camera

Lighthouse built a smart home camera for security and more.


  • Email Marketing

  • Product Marketing

  • Demand Generation

Lighthouse built an AI-powered camera for home security, monitoring, and safety. The company had just launched the product and needed to stand out against well-known names in the market, like Nest and Amazon.

We helped Lighthouse put email strategy and infrastructure in place, then created email content that could be easily edited and updated by the Lighthouse team. We built automations that put prospective buyers into a targeted acquisition campaign and new customers into a series of onboarding emails, driving new business and ensuring that current users would continue to get the most of their camera.