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Infer: Growing the Enterprise User Base in the Competitive Predictive Market

Infer (now Ignite) is a predictive platform for sales and marketing.

Services:

  • Product marketing

  • B2B positioning

  • Content marketing

  • Sales enablement

Infer is a predictive sales and marketing platform that was acquired by Ignite in 2017. The company used the latest in machine learning and predictive technology to help their B2B customers find and prioritize the most qualified, likely to convert leads. They needed to differentiate themselves in the quickly expanding predictive market.

We helped Infer find their voice and create content that would move prospects down the funnel. They were looking to increase their volume of enterprise sales, so we created content that was highly targeted for each stage of the conversation. We also created landing pages and web content to acquire more top-of-funnel leads.

Like many highly technical SaaS products, Infer had both technical and non-technical audiences to address. We helped them distill product information into easily digestible, results-based messaging for sales teams and decision-makers.